Google is not growing and Microsoft is grabbing search engine market share? If that is not a sign of coming apocalypse I don’t know what is.
It’s true folks, Bing is now the second largest search engine, pushing Yahoo to third place. Google is sitting pat on 65% of the search market, not budging an inch. Bing grew to a total of 13.9% of the market while Yahoo slipped to 13.1%.
As you well know, Microsoft is now powering Yahoo search results, meaning the flip-flop in market share is not as important as it might seem in terms of total searches through Bing technology, but it does point to a strong consumer uptake of the standalone version of Bing. People like what they are seeing and are not just using Bing once, but twice a week.
The search market is perhaps the largest battleground online given its massively profitability; the winner of the war is a very rich company indeed. The old rule of thumb that each percent of the search market was worth a billion dollars now feels out of date, it feels to low.
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Expect Bing to continue eating market share from everyone that is not Google. When Google and Bing do clash in the future, it will mark a new age of search.
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